ChildX launches major initiative – 25 new ambassadors join the fight

Child sexual exploitation and trafficking is one of the most hidden and brutal forms of violence in our time. Now, the child rights organization ChildX is launching its largest initiative yet to combat this – supported by 25 ambassadors forming a unique network for children’s rights.

The identities of these ambassadors won’t be revealed all at once – instead, they will be presented two at a time throughout the spring and summer. Each ambassador shares their personal motivation and why they have chosen to speak out for every child’s right to safety and freedom from abuse.

“We are incredibly proud that so many brave individuals have chosen to join us. Together, we are breaking the silence and showing that change is possible,” says Ida Östensson, Secretary General of ChildX.

The initiative also has a clear goal: to recruit 250 monthly donors in 2025. This is a crucial step in ensuring continued efforts to strengthen the rights and protection of children in vulnerable situations – both in Sweden and internationally.

ChildX works to end the sexual exploitation of children through education, advocacy, and political influence. The organization empowers both children and adults with knowledge and tools to prevent abuse and break the silence that protects perpetrators.

Read interviews with all the ambassadors here.