ChildX Launches Its First Collection to Protect Children from Abuse

Today, ChildX launches its first merchandise collection and the purpose is clear: to help stop grooming and sexual abuse of children.

“Every purchase makes a difference and helps us continue our work. When more people wear our products, the message that every child has a right to safety becomes impossible to ignore. It enables us to prevent abuse more quickly, support children and young people who have already been harmed, and reach the adults who need the knowledge to act,” says Ida Östensson, Secretary-General of ChildX.

The launch comes at a critical moment. During the holiday season, many children spend significantly more time online—often without the same support and supervision from adults as during the rest of the year. For ChildX, the timing is essential. The need for aware and protective adults is at its peak.

Seven of ChildX’s 25 ambassadors are participating in the campaign: Eva Röse, Lena Ljungdahl, Henrik Wahlström, Nanne Grönvall, Linnea Henriksson, Ali Boulala and Delphine Cartier.

The collection is built around ChildX’s new visual identity, created in partnership with Nord DDB ID during autumn 2025. At its centre stands the “X,” symbolising three key perspectives in the organisation’s work:

Prevention
The X represents ChildX’s core mission: stopping grooming, sexual exploitation, and human trafficking of children.

Hidden harm and visibility
The X highlights the reality that many children who are subjected to abuse remain unseen. The number of unreported cases is high, and more children need to be identified early.

Collaboration
The X underscores that preventing abuse requires shared responsibility. All children have the right to safety, and we only achieve this by acting together.

All products are designed for long-term use and everyday wear.

All proceeds from the collection directly support ChildX’s work.

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Photo: Sophie Garcia