Agumented Reality (AR) allows us to stage the sequence of events without the need to involve individuals who have actually experienced the trauma of being victimized. In this campaign, AR is used in a way that has never been done before.

Crime Scene becomes an entirely new type of user experience where, with the help of augmented reality as AR provides, we can reflect the reality we live in directly on people’s phones and shed light on such a horrific crime in an innovative way.