{"id":2866,"date":"2025-11-28T06:50:23","date_gmt":"2025-11-28T06:50:23","guid":{"rendered":"https:\/\/childx.se\/?post_type=news&p=2866"},"modified":"2025-11-28T07:36:30","modified_gmt":"2025-11-28T07:36:30","slug":"childx-launches-its-first-collection-to-protect-children-from-abuse","status":"publish","type":"news","link":"https:\/\/childx.se\/en\/news\/childx-launches-its-first-collection-to-protect-children-from-abuse\/","title":{"rendered":"ChildX Launches Its First Collection to Protect Children from Abuse"},"content":{"rendered":"
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ChildX Launches Its First Collection to Protect Children from Abuse<\/h1>\n
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Today, ChildX launches its first merchandise collection and the purpose is clear: to help stop grooming and sexual abuse of children.<\/p>\n

\u201cEvery purchase makes a difference and helps us continue our work. When more people wear our products, the message that every child has a right to safety becomes impossible to ignore. It enables us to prevent abuse more quickly, support children and young people who have already been harmed, and reach the adults who need the knowledge to act,\u201d says Ida \u00d6stensson, Secretary-General of ChildX.<\/p>\n

The launch comes at a critical moment. During the holiday season, many children spend significantly more time online\u2014often without the same support and supervision from adults as during the rest of the year. For ChildX, the timing is essential. The need for aware and protective adults is at its peak.<\/p>\n

Seven of ChildX\u2019s 25 ambassadors are participating in the campaign: Eva R\u00f6se, Lena Ljungdahl, Henrik Wahlstr\u00f6m, Nanne Gr\u00f6nvall, Linnea Henriksson, Ali Boulala and Delphine Cartier.<\/p>\n

The collection is built around ChildX\u2019s new visual identity, created in partnership with Nord DDB ID during autumn 2025. At its centre stands the \u201cX,\u201d symbolising three key perspectives in the organisation\u2019s work:<\/p>\n

Prevention<\/strong>
\nThe X represents ChildX\u2019s core mission: stopping grooming, sexual exploitation, and human trafficking of children.<\/p>\n

Hidden harm and visibility<\/strong>
\nThe X highlights the reality that many children who are subjected to abuse remain unseen. The number of unreported cases is high, and more children need to be identified early.<\/p>\n

Collaboration<\/strong>
\nThe X underscores that preventing abuse requires shared responsibility. All children have the right to safety, and we only achieve this by acting together.<\/p>\n

All products are designed for long-term use and everyday wear.<\/p>\n

All proceeds from the collection directly support ChildX\u2019s work.<\/p>\n

Visit the webshop<\/a><\/p>\n

Photo: Sophie Garcia<\/p>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The wait is over! ChildX is releasing its first merchandise collection, featuring hoodies, T-shirts, tote bags, beanies and mugs. The collection carries the organisation\u2019s new visual identity, developed in collaboration with Nord DDB ID, and is fronted by seven of ChildX\u2019s 25 ambassadors.<\/p>\n","protected":false},"template":"","class_list":["post-2866","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"\nChildX Launches Its First Collection to Protect Children from Abuse - childx<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/childx.se\/en\/news\/childx-launches-its-first-collection-to-protect-children-from-abuse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ChildX Launches Its First Collection to Protect Children from Abuse - childx\" \/>\n<meta property=\"og:description\" content=\"The wait is over! 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